During unprecedented times due to Covid-19, XL Axiata briefed Foiniks Digital to cover Urban Blue Collar (UBC) class, such as Ojol Driver (ride-hailing motorcycle driver) to increase its brand awareness. 

As part of the holistic campaign, I was responsible for developing content about New Normal tips for Ojol Driver given the fact that they are a non-essential worker who's highly infected by the virus. We took humor approach to make it seems relevant for them.

The result was impressive. The content organically blew up amongst Ojol Driver and generated a hundred shares on several Ojol Driver Facebook group.